Time To Invest or Impulse Buy
January 19th, 2009How long do you take to make a purchase decision about a new computer, car, or even a pair of shoes? Most people that I know spend a great deal of time researching and analyzing when it comes to deciding on the larger purchases we make. When it comes to computers or a new car, people may take months or a year to read consumer reports and blogs or talk to neighbors, friends, associates, even strangers before they invest their hard earned dollars.
On the contrary, when it comes to investing our money in order to preserve and grow wealth, how many of us make those decisions relatively quickly, and based on emotion? I’ve been guilty in the past of purchasing tens of thousands of dollars in stocks based on reading a couple articles in Smart Money or some other financial publication, or based on a tip from a friend or family member.
I’ve talked to all too many people who have done the same or listened to stock brokers five minute or an hour long pitch before handing over a large percentage of their net worth. In light of the Bernie Madoff $50 billion panzi scheme, we all have been given another reminder to take our time and do the necessary research before turning our hard earned money over to any one person.
I personally handle my finances myself and use Vanguard. They have the lowest fees in the industry on their mutual funds and have been in the business from the beginning of mutual funds. There is nothing to be ashamed about putting your money into a bank CD or savings account either. The S&P 500 dropped 35% in 2008. If you had your money in a bank CD during that same period of time, you would have made around 4%. Who was the smarter investor?
Since no one can predict the future and time the market, having a balance portfolio that matches your tolerance to risk is always the preferred and best approach. Most importantly, each of us needs to realize that we need to make financial decisions based on what allows us to sleep at night. If that is the final litmus test, rather it be for investing or spending your money, everything will work out fine!
Have a Great Day!


